How do I turn your ideas into images?
01
This phase is characterised by asking and answering a lot of questions: what is the clients' message? What should the images feel like? What are key elements of their service/product/story? What is the main use of the images? Figuring this out first sets the tone right and promises a successful output further down the road.
02
Shooting in the mountains adds a lot of factors to the mix. To name only a few: accessibility of the location (private land, road closures, route planning), safety of the entire team and challenging weather. In pre-production, I write a detailed plan, including a timeline and a shotlist, no to beat the fun out of the whole thing, but to be able to relax into the day and let creativity flow.
Time to make it happen! It all starts with shooting the most essential photos and I make sure to add as much variety to the mix, giving the client lots of flexibility in the use of the images. I coordinate, direct, organise, care and keep an eye on the progress that's been made. Bringing a good amount of snacks significantly increases the changes of going home with A LOT of great footage.
Having a bunch of SD-cards full of images of your service, product or story in the mountains is really great! It is even better though, when all the information that's stored in the pixels can be revealed. In post-production, the images come to live. I improve the exposure, correct colours, remove disturbing elements, and so on. This is where the images get character!
My work is about capturing the connection between people and nature, how individuals move through the landscape, how outdoor products become part of real adventures, and how destinations reveal their character through those who explore them. The result is photography that feels authentic, rooted in place and connected to the spirit of the outdoors. Discover how this approach comes to life for tourism organisations, outdoor brands, and magazines.