Branding
Eurosport is widely known for their broadcasting channel, but they also invest in innovative ways to connect with athletes. Eurosport Nutrition is a great example of that, offering a full range of products including gels, bars, isotonic drinks, and protein shakes to support performance.
To promote these products, Eurosport launched an extensive marketing campaign and asked me to organise an outdoor photoshoot showcasing their products being used during road cycling. The shoot focused on the athlete moving through scenic routes, highlighting the energy, endurance, and movement inherent in road biking. The images illustrate how staying fuelled and performance go hand in hand for every cyclist.
